Starting & Scaling your people helping business
Your Business Journey Starts Here!
Starting & Scaling your people helping business
Your Business Journey Starts Here!
Building and Scaling a Successful NLP Business: Getting the Inside Track to Transforming Your Passion into a Profitable Coaching, Therapy or Training Business
Why have we created this 'business in a box' training for NLP Coaches - 'Inside Track'?
Are you ready to turn your NLP skills into a thriving, successful, purposeful coaching, therapy or training business? Whether you’re a new NLP practitioner or an experienced Master Practitioner or NLP Trainer, the journey of starting and running your own business can feel overwhelming. But it doesn’t have to be.
Imagine building an NLP business that not only generates an income but also gives you the freedom to do what you love every single day if, you wish. Whether you want to create a part time business to subsidise your current income or want a plan to work for yourself full time, this course can help you.
This course is designed for NLP Practitioners, NLP Master Practitioners, NLP Coaches & NLP Trainers, but has been sucessfully used by those trained in other people helping service based disciplines. It's great for anyone who wants to leverage their skills & expertise to build a successful business.
Maybe you’ve been an employee in the corporate world and now want to become a business owner (like Laura Evans, our Lead Coach & Mentor did) - this course will provide you with the steps and practical strategies to make the transition smoother and faster.
Maybe you are already self-employed or run your own business and want to start a coaching, therapy or training business and want to benefit from Laura’s experience of running successful businesses in the personal & professional development space. Over the last 10 years Laura Evans has had a sales turnover in excess of £1.5m and has made a lot of mistakes and learnt a huge amount - it's always quicker and easier to learn from someone who's ahead of you and already doing what you want to do.
Starting your own business can feel daunting, but with Laura guiding you through the process step-by-step, she ensures you have everything you need to get started and thrive in this exciting new chapter of your career.
20% of UK businesses fail within the first year, Laura Evans is keen to support you. We don't want you to become a statistic!
There’s a lot to it, right? ….
The good news is Laura can help you!
Why Choose This Programme created by Business Mentor, Laura Evans ……
- Expertise You Can Trust: With over 11 years of experience running a successful business through the good times and turbulent ones, with a sales turnover of over £1.5m during that time, alongside the £25k+ she’s invested in her own business education … you can be sure you’ll be getting the inside track!
- Invaluable Experience helping others: the experience Laura has from coaching Coaches & NLP Trainers in starting and scaling their business over many years, means this course is full of real-world insights and strategies – it’s the stuff that works for Laura and the clients Laura has already helped
- Laura’s Success Formula: The programme is designed around the systems that have helped her and many NLP practitioners transition successfully into business owners. It also contains nuggets that those who have been in business for years say they still didn’t know … we’re all a work in progress, and you can always learn more, right?!
- Practical Support: You won’t just learn theory. You’ll create a business that’s right for you. Planning your business is where it all starts and you’ll create your own customised business plan and actionable steps tailored to YOUR goals and market. Despite what others say, you can’t take a vanilla cookie cutter approach to designing any business – you need one that works with your lifestyle, other commitments and goals.
Who is this Business Training for?
Confused about where to start?
Overwhelmed by the process of setting up and marketing your services?
Uncertain about how to create long-term business growth?
Scared of asking other people if they’d like to work with you?
Worried you've never done it before and don't want to fail before you've started?
… then this programme is designed for you. I will walk you through each step, so you feel empowered to take action and build your dream coaching business.
Inside Track is perfect for you if:
You are a Certified NLP Practitioner, Coach, Master Practitioner or NLP Trainer looking to start a business
You are transitioning from a corporate career and want a clear, practical roadmap for success
You already run a business, but are looking to start a Coaching, Therapy or Training business and want to get the inside track
You want to learn how to build a profitable coaching, therapy or training practice without having prior experience in business ownership
You are committed to creating a business that not only fulfils your passion but also creates financial success
You are an existing business owner looking to ‘pick Laura’s brains’ and take advantage of what Laura knows
Ready to save time and money whilst giving yourself the best chance of success?
Speed up the learning process: You could learn via the ‘trip & fall method’ and you could do this on your own, but you’ll likely waste time because you’ll do it half-arsed, will become despondent, won’t be sure where to start or will have to learn as you go. That takes time. You’re going to make mistakes, that’s to be expected, but what if you could learn from someone else’s mistakes? – think of Laura as your crash test dummy – learn from the mistakes she’s made (there’s been quite a few!). Laura wants you to make smarter decisions and avoid the common pitfalls that most new business owners make.
Make considered investments: Not knowing what you’re doing can also mean you waste money too. Cashflow is the biggest killer of businesses in their start-up phase. That’s why you want to learn what Laura knows, right? (you know Laura loves making money and you can too!). Sure, it’s going to cost you to get this business up and running, but the investments, if made strategically, can really help you springboard your success
Are you ready to get
FASTER or BETTER RESULTS?
As a Business Mentor, Laura Evans believes there are four parts to setting up a successful coaching business:
- Getting skilled and becoming competent as a coach so you have a service to sell (tick! – you’ve started that, and if you haven't check out our NLP & NLP Coaching courses).
- Giving your entrepreneurial mindset a kick start – and tackling your money mindset (this is key and contained in this programme)
- Getting a solid business education to help you get the inside track for your coaching business (obviously that's the main programme here!)
- Working out how to bring joy into your business – either by who you help or how you do it!
Here’s how this business course will help you unlock the success you’ve been dreaming of:
Getting clear on the reason you want a business (your motivation to succeed)
Deciding what you will be doing and offering and how to structure your revenue streams
Figuring out your market & how to weigh it up
Getting clear on who you want to help and how you can use this to bring you joy!
Getting clear on your USPs – why should people buy from you?
Pricing and formulating your offer – Laura shares her experience
Choosing the right business name & creating a brand (super exciting part!)
Deciding where you’ll be based/trade from and how to get premises (IF you want them)
Working out your start-up costs – what you’ll need to buy (and how to avoid wasting money!)
How to create a basic starter business website – what you need, who can help you and how to turn it into a metaphorical shop window generating leads
Operating your business, accountancy, and maximising revenue
Generating prospects/potential leads – for free! (LOTS and LOTS of ideas here)
How to write a simple business plan, marketing plan & financial plan
Social Media Strategy – how to use it for free and what’s working (and what’s not)
How to get started using video in your business and why it’s vital in today’s business environment
Other ways to let people know you’re there … including email marketing
The value of great customer service – considering your customer journey
Magnetic Marketing, Social Proof, and more!
Registering your business—your choice between being a sole trader and limited company
How to complete Merchant service applications (a minefield) so you can take credit card payments
Business Banking – the options and considering how you’ll actually take money
Launching the business – how to create a fanfare to ensure people know you’re up and running!
Specialist Sales Training specifically for Coaches to help you authentically sell yourself and your services in a non salesy way:
What selling is and isn’t
Why selling with NLP is easy, how to get past your personal resistance
A deep dive into the NLP 5 step sales process and practice using it with a colleague -discover Laura’s formula for running sales calls
Understanding the common mistakes people make in sales and why closing sales isn’t your biggest challenge in sales
How to ensure you avoid the big sales mistake most small business owners make and what to do instead and how to handle the 5 most commons objections
How to apply your NLP Practitioner course skills in sales to maximise your ability to make money – we’ll cover 17 techniques or nuggets I shared on your Practitioner course WITH a sales lens
Understanding the role of ‘discovery calls’ and how to do them ... and more!
Sample of the OnDemand Training:
What's included ...
BONUSES TO HELP YOU EXCEL ...
'Selling without Selling'
This exclusive interview is where award winning Customer Service Champion Lyn shares her decades of knowledge of selling personal development experiences. NOT TO BE MISSED if you want the inside track!
Entrepreneur Mindset Hacks and Tools
Laura shares with you techniques outside of NLP which she uses to help manage her mindset as a business owner. This includes Self-havening, Tapping & Breathwork techniques. She also shares a more in-depth masterclass to help you be in a more coherent state using HeartMath®
Packages that Sell
Learn from Laura's expertise putting packages together that sell. Watch Laura put together packages and walk away with a blueprint for both one-to-one and group coaching packages. In this 78 min bonus training session see exactly how to do it!
Investment:
Laura Evans Coaching & Mentoring Ltd are delighted to offer your this ‘business in a box’ training to support you to start and scale your business.
The Investment for this highly valuable course is just: £599
Are you a people helping expert ready to:
get going?
speed up your results?
be challenged and pushed?
leverage Laura 's expertise?
What other participants have said:
Sam
“I’d just found out I was going to be made redundant and I was thinking about setting up my coaching business but to be honest I didn’t really know enough to make an informed decision. I didn’t know, what I didn’t know. Som the chance to jump on board and really understand what I might be getting myself into was so great. Right from the start I learnt so much so quickly … the real gold was the business bootcamp – Laura gave us so much insight and expertise … it was amazing and I really understood what it would take to run a successful Coaching Business … and it was great to hear from all the other delegates. It took me from zero to feeling confident about running a business in a matter of a couple of months. Since then I have set up my business, I have paying clients, and a plan. It was the best investment I have made in a long time”
Rhiannon
“… it completely blew my mind, it was amazing. I learnt so much from Laura. It’s like Laura flips the top of her head off and she gives us all of the knowledge that she has learnt over the years and her experience and it’s just amazing … I will be creating a business alongside my full time job using the tools I’ve gained from Laura … without Inside Track I wouldn’t have the knowledge I’ve gained”
Brenda
Lynne
Natalie
Sian
Helen
“Before l started Laura’s sales & business training my coaching business was slow and tedious. I didn’t know where to start yet so much to do. I had a lot of uncertainty. Laura’s sales & business classes were just what I needed to start to put the layers together step by step. Highlights for me were foundation building areas Laura covered that I didn’t have a clue like the business flow, lead magnet. It is so important to know the practical steps towards making the business a success. This training has set the scene to push myself to think about things I would never had even thought of. The training & guidance was like a supportive bridge. The biggest differences for me (so many) was getting my business structure together, overcoming my fear of presenting myself on social media & asking clients for money. I feel that I have a sound foundation to run a successful business. I feel confident in each step, I have a thorough understanding of who I am serving, what I am selling & for what purpose. I would recommend Laura’s inside track for anyone at the start of their coaching business journey who is searching for a great guide. The level of detail is off the scale and so much extra value”
Implmentation Support
Once you have completed all the OnDemand training offered within this package you'll have everything you need to get started. If however you would like a 1-2-1 session with Laura we'd be delighted to arrange this via Zoom. Perhaps you'd like feedback on your business idea, packages, website, social media channels or anything that's covered in this training. Sessions are 60 minutes and as a customer of Inside Track you can access 1-2-1 support at a significant discount. Contact us to find out more!
